The project was broken into three main stages. The first stage was to conduct research with users on the way they interact with online sharing platforms and the types of information they like to share online. The second stage was to develop paper prototypes of a platform and test them with users, these first two stages were conducted with a partner. The third and final stage of the project was to develop a digital prototype of the platform and test it with users, making refinements based on their feedback.
During the first stage, we developed a set of questions to ask users which were within our target market of 30-40 year olds. We collected and collated both quantitative and qualitative data, coding the qualitative data to make it more useful and easy to work with. We used this data along with secondary data and statistics collected through online sources to develop personas, use cases, scenarios, task flows and taxonomies.
Personas used to aid in targeting and tailoring the user experience.
Taxonomy of the way people interact with digital story telling applications online
Task flow of the process a user would follow to upload an image to a digital storytelling platform
After we had established an understanding of our users, their needs and the way they interact with these kinds of platform, we moved into the design stage and began creating paper prototypes and testing them with users, this was a great tool to use as they could be quickly iterated as users pointed out usability issues and the low fidelity nature meant that users didn’t feel precious about the prototype or reluctant to change things because of the work that had already gone into them. This made for a much faster design process.
An example of some of the paper prototypes we designed.
The final stage was to design a digital prototype for both mobile and desktop and test it with users, I did this using Adobe XD and when testing users were quite happy with the overall experience, providing feedback to make only minor iterations. My platform had a unique form of interaction, using a map to navigate posts, the closer you zoom in on the map, the more targeted the posts you see become to that specific area you are viewing. This was something the users really enjoyed as a concept.